Renewing an icon – Hartwall Jaffa
Mozo created a new graphic identity and structural design for the Hartwall Jaffa bottle.
The objective was to better address the main target group, create better brand visibility to the retail channels and to elevate the package to the level that matches the strong Jaffa brand equity.
According to the research conducted in July 2011 Hartwall Jaffa has overtaken its competitors when it comes to the attractiveness of the package. (source: Research Insight Finland, Brand Health, 2011)
- Client: Hartwall
- Brand: Hartwall Jaffa
- What we did: graphic & structural design