Makula’s range of sandwiches and snacks needed to be refreshed. We designed a new visual identity with a range of product packaging and a new store concept design.
The redesign celebrated different areas within Helsinki -whilst using a black and white chalkboard style similar to that seen in a New York Deli. This concept was expanded further into how the new packages would be displayed in store. We created the idea of a Helsinki city bus stop which would capture customers attention and intrigue in store.
- Client: HOK-Elanto
- Brand: Makula
- What we did: Package and branding redesign, store concept design